Kleinanzeigen Fees for Private Sellers

Fees at a glance

Listing limits and the extra ad fee

Kleinanzeigen charges nothing for private listings up to 100 ads in any 30-day period. Each ad beyond that limit costs €1.99 including VAT. This applies to consumer goods, services, and job listings.

The window is rolling, not calendar-based: Kleinanzeigen counts the ads you placed in the last 30 days. If you have already placed 100 free ads in that window, the next one costs €1.99; a free slot opens again as older ads fall out of the 30-day window.

Important detail: ads in consumer goods, services, and jobs can be extended for free, unlimited times. The extension itself is free — you only pay if you create a new ad beyond the 100-limit.

• Track your ad count in a spreadsheet if you post frequently
• Let existing ads auto-renew instead of deleting and relisting (extensions are free)
• Plan bigger batches of ads around the rolling 30-day window, not the calendar month

Cars: the separate rule

Vehicle listings follow different rules:

• 2 free ads per 30 days if the vehicle is priced under €30,000
• €9.99 per ad from the 3rd ad in 30 days, or for any vehicle priced €30,000 or more
• Renewal (re-publishing the same vehicle) also costs €9.99

Sicher bezahlen: what the buyer pays

Sicher bezahlen ("secure payment") is Kleinanzeigen's optional buyer-protection service. Here's what it costs:

The buyer pays the fee directly. As a seller, you receive the full listed amount — no platform fee is deducted from your payout.

Scope and limitations:

• Available only for shipments within Germany
• Covers the transaction only when payment flows through Kleinanzeigen's protected system
• PayPal payments made outside the protected flow are not covered by buyer protection
• The payment processor is named inconsistently across help pages (Adyen vs. "Online Payment Platform"); this detail doesn't affect the fee amount

Worked example: A buyer purchases an item for €50 using Sicher bezahlen. Their total is €50 + €0.50 + (4.5% × €50) = €50 + €0.50 + €2.25 = €52.75. You receive the full €50 as the seller.

Account rules: private vs. commercial

Kleinanzeigen allows one private account and one commercial account per user — maximum 2 accounts total. The two account types have different fee structures:

• Private account: free up to 100 ads per 30 days, then €1.99 per extra ad
• Commercial account: category-dependent listing fees; see Kleinanzeigen's commercial price list

Whether you need a commercial account depends on your volume and whether you're selling as a business. This is a legal and tax question — platform fees and account type are separate from your tax obligations.

Comparing German marketplaces

Kleinanzeigen's model differs from other German platforms:

For a full side-by-side breakdown, see Kleinanzeigen vs Vinted, and for fee math across platforms, try the marketplace fee calculator.

The €0.50 + 4.5% Sicher bezahlen rate is specific to Kleinanzeigen in Germany — it doesn't transfer to other countries. If you also sell elsewhere, compare it with eBay fees in Germany or, for cross-border sellers, Wallapop fees in Spain.