Should You Include Shipping in Your Price?

How each marketplace handles delivery

Vinted: buyer pays, you cannot add it to the price. The buyer pays for shipping and chooses the carrier from your enabled options. You get a prepaid Vinted-generated label and have 5 business days to ship, or the order is cancelled automatically. You can request 3 or 5 extra business days from the buyer, but they may refuse. There is no way to include shipping as a separate line item — the buyer always sees the item price separately from delivery costs. For full details on Vinted shipping rules, see our marketplace shipping rules guide.

Allegro: commission is charged on price plus delivery. When you sell with delivery, Allegro's commission applies to the total the buyer pays, including shipping. For example, if you list an item at 100 zł and add 20 zł delivery, the 10% commission (an illustrative rate — real rates range from 2.5% to 11.5% depending on category) is calculated on 120 zł, not 100 zł. For the full fee structure, see our Allegro fees guide.

Allegro Lokalnie: fixed carrier prices, Smart! changes the picture. Shipping prices are fixed: Allegro Paczkomaty InPost costs 10.95 zł, and Allegro One Box costs 10.49 zł. If both you and the buyer have Smart!, Allegro covers the first 6 parcels per quarter — after that, you pay 4.99 zł per free Smart! sale. A buyer without Smart! (or with an order under 45 zł, or under 49.90 zł if Smart! was activated after 1 March 2026) pays a flat 10.95 zł delivery regardless of the carrier you choose.

What the buyer compares

Buyers do not compare item prices in isolation. On Vinted, the total cost to the buyer is item price + delivery + Buyer Protection fee. The fee is typically 5% plus a fixed amount (2.90 zł in Poland), so a 100 zł item with 15 zł shipping costs the buyer roughly 122.90 zł (100 + 15 + 5% of 100 + 2.90).

On Allegro and Allegro Lokalnie, buyers see the total at checkout: item price, delivery cost, and any additional fees. Say you list an item at 80 zł and add 20 zł for delivery — the buyer sees 100 zł.

Most buyers compare totals. Showing a lower item price but adding shipping later can feel like a bait-and-switch, while a higher all-in price may lose you to a competitor who shows a lower item price.

The math of "free delivery"

When you include shipping in the price, you raise the total the buyer sees. Here is what happens on a marketplace with commission:

If you instead showed 100 zł item + 20 zł shipping separately, the buyer sees the same 120 zł total, and the commission is calculated on the same amount.

For Vinted, this entire discussion is moot — the buyer pays shipping, not you.

When bundling shipping into the price helps

For higher-priced items, adding a small amount to the price to cover shipping is a small percentage increase and may improve conversion. Say you have a jacket priced at 200 zł — adding 10–15 zł to cover shipping is unlikely to push buyers away, especially if competitors show similar total prices. Our rule of thumb: higher-priced items can usually absorb a small shipping markup without hurting conversions.

Local pickup is an alternative that avoids shipping costs entirely. If you can meet buyers locally, you eliminate the shipping question. For items you plan to ship in boxes, see also our guide on pricing bundles and lots.

When bundling hurts

For cheap items, adding 10 zł to cover shipping can double the item price. Say you list an item at 35 zł with shipping shown separately — it looks cheaper than a 45 zł listing with "free delivery," even though the total is the same in both cases. Our rule of thumb: cheap items should show shipping separately to avoid looking expensive. Price-sensitive buyers on Vinted filter by maximum price, and if your all-in price exceeds their filter, your listing becomes invisible.

Heavy items cost more to ship. Say you have a heavy item and you add the shipping cost to a low listing price — you are raising the price by a large percentage to cover a cost that may not matter to buyers comparing totals. For example, a 30 zł item with 10 zł shipping added becomes a 40 zł listing — that's a 33% increase. The conversion benefit rarely outweighs the margin loss.