Allegro vs Allegro Lokalnie for Resellers

The account rule that decides most cases

Allegro's Smart! page for Lokalnie says listings can only be published from a regular account. Its account comparison says who holds which:

• Regular account: private individuals. Typing company details into it adds contact data only; it stays regular.
• Business account: entrepreneurs and representatives of registered entities, with the "firma" label, an invoice account and Super Seller status. It can't be shared, even with a spouse.
• Conversion: sole traders can convert a regular account to a business account.

The official pages give no selling limit for regular accounts on allegro.pl, and we don't repeat third-party figures.

Decision rule: if you convert, that account can no longer list on Lokalnie. The pages we read don't say whether one person may keep a regular and a business account side by side, so ask Allegro first. How Vinted, OLX and eBay draw the same line is in private vs business seller.

Fees side by side

Lokalnie lists ordinary items free and charges 7.9% of item value on Kup teraz (buy now) and auctions, 4.9% in Elektronika and 0 zł on local listings, once the buyer pays or fills in the delivery form. Full table: Allegro Lokalnie fees explained.

allegro.pl is also free to list in general, with commission by category on a sale. Rates are net ranges, such as Elektronika 2.5–8% and Pozostałe / Akcesoria 13–17%, and Allegro's fee calculator puts delivery in the base.

Category ranges and the Wyróżnienie surcharge are in Allegro fees for sellers.

Delivery and Smart! on each

Lokalnie: with Smart! on both sides, Allegro pays for your first 6 parcels a quarter via Allegro Paczkomaty InPost or Allegro One Box; after that, Smart! bez limitu costs 4.99 zł per free Smart! sale.

allegro.pl: Smart! buyers get free delivery from 49.90 zł from one seller. Allegro covers most of the transport cost and the seller pays a Smart! delivery fee, whose table we couldn't retrieve. Return shipping on Smart! orders is covered by Allegro.

Decision rule: the "Okazja" (deal) badge needs a business account and a new product priced 5–60% below its 30-day low. Used stock doesn't qualify on any account.

Returns: consumer withdrawal vs private sales

Allegro quotes the legal baseline for business sellers: refund a withdrawing consumer without delay, at most 14 days after withdrawal, and you may wait for the item or proof of sending. Business accounts get it automated:

The Lokalnie pages we read describe no withdrawal procedure, only that the fee is refunded when you refund through Allegro. That isn't "no returns": biznes.gov.pl lists the 14-day withdrawal right for distance sales even on unregistered activity, so the duty follows your activity, not the site. General information, not legal advice.

Decision rule: on a business account, inspect every return within 7 days of pickup.

Buyer protection differences

Allegro Ochrona Kupujących runs on both sites with different non-delivery clocks: on allegro.pl a claim is possible 7 days after the buyer opens a Dyskusja (discussion); on Lokalnie, after 14 days, for Kup teraz and auction purchases. On both, compensation isn't always 100%, and a seller may be suspended and asked to repay Allegro. No cap is confirmed.

Rule: when an allegro.pl buyer opens a Dyskusja about a missing parcel, trace it with the carrier that day.

Audience and categories

Allegro publishes no per-site audience or selling-speed data on the pages we read, and we haven't measured it. Sort stock by the rule that bites first:

When to move from Lokalnie to Allegro

Move when your selling has become a business, not when a fee looks lower. biznes.gov.pl describes business activity as organised, continuous, profit-oriented activity in your own name. Unregistered activity allows revenue up to 10,813.50 zł in every quarter of 2026; above that, you register in CEIDG within 7 days.

Example: 60 items at 150 zł is 9,000 zł, under the limit; 80 items is 12,000 zł, over it. The limit counts revenue across all channels.

• Sell or end your Lokalnie listings first
• Price commission on price plus delivery
• Check the subscription lines on the price list (Podstawowy 49 zł, Profesjonalny 199 zł, Ekspercki 3000 zł gross per 30 days); our research doesn't say who needs one
• Plan for automatic refunds 7 days after a return is picked up
• Confirm registration and VAT with a doradca podatkowy (tax adviser)

Details: reselling in Poland without registering a business and reselling in Poland.

Running both: DAC7 counts them together

Allegro asks for your DAC7 data at the latest when you pass 2,000 EUR and/or 30 transactions in a calendar year, and reports by 31 January. The Ministry of Finance says DAC7 creates no new tax. Allegro counts all your accounts on both sites together; unpaid allegro.pl orders count towards the limit, unpaid Lokalnie orders don't.

Example: 24 paid Lokalnie sales, 4 unpaid Lokalnie orders and 7 allegro.pl orders, 2 unpaid. Towards the limit: 24 + 7 = 31, so Allegro asks for your data.

General information, not tax advice. More in DAC7 for resellers and the Allegro Lokalnie seller's guide.